This came two years after the acquisition of the international online operator, bwin.party digital entertainment plc, in 2016. The Group owns some of the gaming industry's leading brands including sports betting-led brands Ladbrokes, bwin, Coral and Sportingbet as well as games-led brands such as Gala, partypoker, PartyCasino and Foxy Bingo. Sports-betting and online-gambling operator GVC Holdings PLC on Friday said it had clinched a deal to buy Bwin.party Digital Entertainment PLC after beating an offer already on the table from.

1. Bwin.party Digital Entertainment Plc
2. Bwin.party Digital Entertainment Plc Share Price

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Frequently Asked Questions

Reasons To Join

What is bwin.party partners?

bwin.party partners is the affiliate network for bwin.party brands owned by GVC Holdings PLC, and it allows you to promote brands such as bwin, partypoker and partycasino. You can promote all labels or combinations of them via one account at the same time.

What is bwin.party?

bwin.party digital entertainment plc has been acquired by GVC Holdings PLC on 1 February 2016. GVC Holdings PLC (LSE:GVC) is a multinational sports betting and gaming group. The Group's shares are listed on the Official List (Standard Segment) and are traded on the Main Market of the London Stock Exchange. A leading e-gaming operator in both b2c and b2b markets, GVC has four main product verticals: sports betting, casino, poker and bingo with core brands including bwin, partypoker and partycasino. The Group is headquartered in the Isle of Man and has licenses in Austria, Belgium, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, Denmark, UK, South Africa, and the Dutch Caribbean.

Why should I join bwin.party partners?

bwin.party's affiliate programs have already seen many affiliates rake in millions. bwin.party partners affiliates benefit from having the highest earning potential of any online gaming affiliate network. Why? Because bwin.party brands attract the highest number of players, and having more players increases your potential for affiliate revenue.
You will earn money for every customer who visits us through your affiliate site, registers and wagers. bwin.party partners will provide you with all the necessary marketing tools and materials. The specific tools and materials can easily be chosen by yourself to help you achieve maximum revenue generation. Furthermore, the bwin.party partners Affiliate Program allows you to move up through the ranks. Your earnings are not limited to the main product because you can also profit from Cross-over Revenue. The more new real money players you attract the higher the remuneration you will receive for your efforts.

What is an Affiliate network?

It's a relationship between bwin.party partners and you - our affiliate. bwin.party partners gives you payment rewards on the revenue that your referred players and/or sub-affiliates generate via our gaming brands.

How does an affiliate network function?

You promote one or more of the bwin.party brands via any online marketing activity or by word of mouth. When you refer real money players to bwin.party's brands, you will be rewarded for the activities of those players via a percentage payment plan. bwin.party partners will supply you with the marketing tools and materials to help you achieve maximum revenue generation.

Can I promote more than one client/brand?

Absolutely! You can now promote all our world-leading brands - bwin, partypoker and partycasino.

How do I join?

It couldn't be easier to become a bwin.party partners affiliate. Just complete your information in the sign-up form and agree to the terms.

Who can join the bwin.party partners Affiliate network and become an Affiliate?

Our affiliate network is open to almost anyone who wants to promote bwin.party's brands. However, we do not cooperate with anybody dealing with websites that contain pornographic or politically related content. The Partner shall guarantee that the material shown on the Partner Website does not infringe any rights of third parties (including copyright and trademark rights, the general right of personality or any other rights) and that the Partner Website does not promote violence, sexually explicit material or discrimination based on race, sex, religion, national origin, physical disability, political content, sexual orientation, or underage commercial material or any further illegal content.

Are there any fees or costs for joining the bwin.party partners network?

No. There are no sign-up fees or charges for joining.

How do you handle VAT?

All taxes due in connection with any payments to you are your sole liability. You are responsible for complying with the rules, if any, for registering for and paying income tax and similar taxes in respect of your income from this agreement and for collecting and paying the income tax and social security contributions in respect of your staff, if you have any staff. If Value Added Tax (VAT) or any other sales tax or turnover tax is chargeable, you are responsible for complying with the rules, if any, for registering for the tax and collecting and paying tax in the country where the services are provided and you acknowledge that the payments that you receive shall be deemed to include all VAT or sales tax or turnover tax.

How do I know if my site is eligible to join the bwin.party partners network?

We reserve the right to refuse any site that contains objectionable material, including pornography, explicit language or content that infringes our or other third parties' intellectual property or supports violent or discriminatory groups.

Why are United States residents excluded for the definition of Real Money Players?

The Unlawful Internet Gambling Enforcement Act of 2006 prevents us from accepting U.S. consumer deposits for the purpose of betting or wagering. Since we will not able to generate any revenue from US players, we will not be able to pay out any revenue share or CPA payments for users coming from the US.

I don't have a website. Can I still become a bwin.party partners affiliate?

Yes. Even if you don't own a website, or are not internet savvy, you can still earn revenue by promoting our brands offline. Please contact us at support@bwinpartypartners.com to assist you further.

I would like to feature your brands on more than one website. Do I need to complete a separate application for each site?

No. You can include all of your website URLs when you register as a bwin.party partners affiliate. Later, if you would like to add a new URL, you can do so by creating additional Tracker IDs.

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Glossary

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Account Manager

Your main point of contact who will be on call to answer any queries you may have and ensure that you are constantly kept up-to-date with all relevant information.

Accruals

Your Affiliate payables calculated on the basis of the payment plans you have chosen and the player activity relevant to those plans.

Affiliate

An individual who markets one or more of the bwin.party brands and earns revenue from real money players' generated revenue.

Affiliate Network

A partnership between bwin.party partners, and you, the Affiliate. bwin.party partners gives you revenue on referred players' and/or Sub-affiliates' revenue generation via our gaming brands.

Affiliate Tracking

The process of automatically tracking real money player activity to your Affiliate account via a unique Tracker ID or bonus code.

Banner

An electronic advertisement or billboard such as an animated GIF, Flash Movie or JPEG that advertises a product, service, or web site.

Beneficiary

The commercial entity that gets paid the rewards for your activities as a bwin.party partners Affiliate.

Bonus Code

Bonus code facilitates in tracking players to your affiliate account. We track your referred players' activity via a bonus code that is linked to a Tracker ID. If a player enters your bonus code at the time of registration, bwin.party partners technology identifies your bonus code and the player gets automatically tracked to your affiliate account. This is the easiest and simplest way to promote especially if you are promoting via word-of-mouth.

Browser

A client program (software), such as Internet Explorer, Mozilla Firefox, or Safari, that is used to look at various kinds of internet resources.

Cashier

The Cashier section shows how much you've earned and also you can cash out your payments in a convenient and simple manner. Commission amounts are directly transferred to the cashier account for payout.

Cost Per Acquisition (CPA)

A bwin.party partners payment option where you receive an up-front, one-off payment per RMP to any of the bwin.party partners brands.

Datewise Report

A report where you can view your data by individual day, available in the Reporting Suite.

Deductions

Deductions are made for Bonuses, chargebacks, refunds, and processing costs.

Deposit Bonus Code

The bwin.party Player Management team regularly offers Deposit Bonus Codes to your existing referred players to stimulate new deposits and increase action at the tables.

Depositing Player or DP

A player who has made his first real money deposit with any of the bwin.party brands is a depositing player.

Dynamic Tournament Feeds (RSS)

PartyPoker.com's continuously updated, dynamic tournament feed (in RSS or XML format) gives you the opportunity to keep your players informed about tournament timetables. It also encourages them to register for upcoming tournaments.

Feed

Feeds are mechanisms for users to receive updated data from data sources.

Gross Revenue

The sum total of all players' contribution to all rakes with which they are involved less Bonuses, Chargebacks, Refunds, and Processing Costs.

HTML Code

Refers to the lines of code that an Affiliate places on their web page(s) to create links to the website of one of bwin.party partners' brands.

HTML Mailer

Promotional emails that Affiliates can send to potential or existing referred players to encourage them to register or play more at bwin.party.

Impression

How many times a page or banner advertisement was displayed or viewed.

Kick Start

The Kick Start facility enables you to start earning payments by encouraging your friends and colleagues to play at bwin.party.

MGR

Real money player-generated revenue.

Marketing Materials

Everything you need to support your marketing campaigns is available in the Marketing Materials section. Our brand-new ad material communicates our sponsorships, covering all main events, bonuses and promotions in Sports, Poker and Casino in many different sizes.

Master Affiliate

You become a Master Affiliate when you set up a Sub-affiliate network.

Monthly Statement

A monthly summary of all your bwin.party partners accruals that you can print and keep for your records. This summary is part of in the Reports section.

Bwin.party Digital Entertainment Plc

My Account

Managing your bwin.party partners account is easy from the My Account section.From here you can update your details and change your password. You can also choose a secret question for use in the event you forget your password.

Payment Plans

The financial reward that bwin.party partners pays to you for any referred player revenue that you generate via the bwin.party brands.

Play for Free Player (PFF)

A player who has not yet made a Real Money Deposit.

Player Incentive Sign-up bonus

This is a special introductory offer designed to encourage potential new players to register and start playing.

RMP

A player who has signed up with a bwin.party brand and made at least one Real Money Deposit.

Report Summary

An overview of your data available for yesterday, last week, the month to date, and for the last calendar month. The report summary is available in the Reports section.

Reports

Reports offer a reliable and effective means of monitoring the revenue you are generating.

Revenue Share

Earn a percentage of the revenue generated by all the players you refer

Sub-Affiliate

A Sub-affiliate is a person you recommend and register as a bwin.party partners Affiliate. When she or he starts referring new RMPs, you will start earning additional payments. Sub-affiliates receive the same benefits as normal Affiliates. Plus, as a Master Webmaster (MWM), you will be able to view their activity and revenue generation in a dedicated Sub-affiliate report available on the Sub Affiliate home page.

Sub-affiliate Summary

Bwin.party Digital Entertainment Plc Share Price

A summary of the performance of your Sub-affiliate network, available on the Sub Affiliate home page.

TP

The total number of Accounts opened. Some of these players could have made a deposit and become RMP.

Tracker ID

If you are promoting our brands online (for example, on a website, email database, etc.), we will track your referred players via a Tracker ID. When you register as a bwin.party partners Affiliate, a unique Tracker ID is automatically created for you. This will ensure that all your referred player and Sub-affiliate activity is tracked to you. This enables us to produce accurate revenue calculations.

Tracker ID and Bonus Code Generator

Where you create your new Tracker IDs and bonus codes, available on the Trackers section.

Tracker ID and Bonus Code Report

An overview of your Tracker ID and bonus code activity, available on the Trackers section.

Trackers

The bwin.party partners Affiliate program uses unique tracker IDs to track your activity. These trackers keep track the activity of all real and play money players that you send to our brands.

Tracking Method

The way in which bwin.party partners tracks your referred player activity to your Affiliate account, thereby allowing us to produce accurate accruals.

Unique Clicks

A metric in Affiliate reportings, this value is the number of distinct users who have visited your Affiliate link. Unique clicks are typically tracked by recording the IP address and browser header.

Upline

Affiliate who referred you to the program or the Affiliate who referred him/her. Your upline can be traced up through the program hierarchy across any number of levels, although most of your contact will be with the Affiliate immediately above you.

User

Referred player.

Toll-Free numbers

We are available Monday to Friday between 08:00 AM - 05:00 PM GMT

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Europe*, South Africa, Argentina, Brazil, South Korea(**001 / 002), & Taiwan

00-800-7278-9104

Canada

1-877-447-2188

Australia

011-800-7278-9104

Russia

00810-800-7278-9104

All Other Countries (International calling charges will apply)

800-7278-9104

*Europe: If you are calling from Belgium, Bulgaria, Denmark, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Russia(**810), Spain, Sweden, Switzerland, United Kingdom.
[**Prefix sequence]

Entain plc (LSE: ENT) is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. Tax resident in the UK, with licenses in more than 20 countries, the Group employs a workforce of more than 24,000, in 20 offices across five continents.

In December 2020 we rebranded our Group from GVC Holdings, to reflect our ambition to be the world-leader in sports betting and gaming entertainment.

The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; Games Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to third-party customers on a B2B basis.

In the US the Group operates BetMGM, a joint-venture with MGM Resorts, created to capitalise on the opportunities presented by the regulation of sports betting and gaming.

Through a combination of organic growth and M&A, the Group has expanded rapidly in recent years to become one of the world’s largest listed sports betting and gaming groups. In 2018 Entain completed the acquisition of Ladbrokes Coral Group PLC, the Group’s first move into retail operations. This came two years after the acquisition of the international online operator, bwin.party digital entertainment plc, in 2016.

Entain is a member of FTSE4Good and the DJSI, ESG indices which identify companies that meet globally recognised corporate responsibility standards.

Click here to corporate download factsheet.

Key facts

• Member of the FTSE 100
• Licenced in more than 20 jurisdictions
• Offices in 18 territories across five continents
• >24,000 full time employees and fixed-term contractors
• Our brands have a combined heritage of over 250 years
• Member of FTSE4Good and DJSI ESG indices.

• Full integrated proprietary tech platform
• Full product suite
• Integrated retail and omni-channel solution
• Growth ready – extremely scalable
• Highly stable and secure with 99.93% service availability
• 3,000+ IT staff

In the 2019 financial year, GVC:

• Generated £3.7bn of NGR and £761m of underlying EBITDA (post IFRS 16)
• Underlying operating profit of £520m (post IFRS 16)
• Processed £11.2bn of sports wagers

• More than 20 major established B2C gaming brands
• The UK’s leading high street bookmaker with >3,000 betting shops under the Ladbrokes and Coral brands
• Bets accepted in 33 languages, and 42 currencies

• Business overview
• Corporate Governance